A Unique and Dynamic Company

Owned by the de Gaspé Beaubien Family and ABS Capital, Zoom Media started from a cutting-edge advertising concept in 1991 to become a North American indoor advertising leader.

 

 

Genesis of a Good Idea

While a student at UQTR (Université du Québec à Trois-Rivières), Carl Grenier was asked to develop an awareness campaign to address the STD problem within the student community.

The nature of the messages and the gender-specific aspect of the campaign gave him the idea to post ads in the campus bathrooms.

The campaign was such a success that Carl, along with Guy Fortin, turned it into a business plan that gave birth to the first advertising company using bathrooms as its preferred communication location. The rest of the story is filled with a number of milestones that were key elements in Zoom Media’s development.